Many times, when you work with someone to build your site, one of the first things that will either be asked or discussed is: “Where is or will your site be hosted?” and “What domain have you decided to use?” which usually
results in a resounding, “uh?

To help dispel some of the website terminology, including the hosting, let’s go into what this means and why it’s so important to know.

I equate all these pieces to the building-a-house analogy.

  • Hosting – Before you can even furnish or paint your house you need a foundation for it to be built on. This is what your hosting piece is. The foundation of your site.
  • Domain/URL – The domain/URL is simply the address. Like a house, before it’s built it’s given an address so that your friends/family can find your new home.
  • Platform – The walls of this home including the insulation, roof, windows, and doors which is what we call the platform that your website is built on. This could be WordPress, SquareSpace, Wix, Weebly and so on as there are many platforms you can use to build a website.
  • Themes or Code – Then there are theme’s or code that are similar to all the furnishings, cabinetry, flooring, sinks, faucets, and all the things that go into making a house a home. These themes or code help your site to work smoothly. Whether that be contact forms, popups, images, payment options, etc. These are what helps your website become a site that your target audience will enjoy and frequent.

Before you even build or have your site built you want to understand these pieces, so that the conversation or process can be one of in the know as opposed to being in the dark. These are simply terminology that any
web service will ask before even beginning to build your site.

Now that you have a bit of background you can hopefully understand the process that much better. Just remember the key elements involved:

  1. Hosting (the foundation)
  2. Domain/URL (site address)
  3. Platform (your build)
  4. Themes or Code (the furnishings)

And just as with your home, your website is your prime real estate online. Now it’s a matter of finding the right website realtor to build your online home.

Here’s to growing your business online.

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